Go Flex
Role
Product Designer (Contract)
Working with a project manager, the CEO and the head of engineering.
I lead the design strategy of their new app, including discovery, high-fidelity designs, and the UI Kit.
Challenges
💬
Defining the design scope
🧩
Product architecture
📱
App Design
🪄
UI Kit creation
Overview
Go Flex is digital application where senders alike, riders, and other logistics supply chain experts can converge to move goods from point A to B seamlessly, thereby enabling the sender to be more and do what they love, riders to earn more and live well, also improving the logistic landscape and supply chain in Africa.
The application also serves as a payment platform for daily essentials such as cable bill, insurance bills, hospital bills, phone card top-ups and many more.
Our goal was to build a flexible, user-friendly delivery app that allowed anyone—from professional couriers with trucks to individuals with minimal transportation options—to register and start delivering goods."
We also needed to overcome the saturated offline market by offering a competitive, easy-to-use solution that prioritized trust, reliability, and efficiency.
Problem statement
Nigeria, the largest economy in Africa, with SMEs contributing over 48% of Nigeria's GDP, the need for ease of businesses being able to move goods from point A to B, can not be understated. Though significant growth has been achieved in the MSME sector, movement of goods and services is still lacking behind. Poor infrastructure and deficient supply chain is making businesses loose money, and individuals unable to make ends meet.
Personas
Grace Adeyemi
A small business owner needing reliable and affordable delivery for a variety of goods. Focuses on convenience, trust, and efficiency.
2. Peter Eze
Freelancer using a motorcycle for deliveries. They are motivated by flexibility and consistent job opportunities.
Customer segmentation
Corporate organizations that want are looking for a seamless delivery of their items
A typical customer would be a user looking for the best price to deliver their items
A typical customer is one that wants their item delivered in wholesome
A typical user is that individual that wants to make extra money my registering to become a partner/rider
A typical customer is an SME business owner that wants to send an item from point A to B
User Flow
Key features
Rider's app
Onboarding
GoFlex offers a tailored onboarding experience for couriers designed to help them maximize their potential on the platform. Through this onboarding process, couriers are introduced to the app’s key features and functionalities, ensuring they are well-prepared for their delivery jobs.It covers:
Step-by-step guidance on how to accept, manage, and track delivery jobs.
Best practices for communication, professionalism, and handling deliveries to ensure a smooth, respectful experience with clients.
Strategies for couriers to increase the number of deliveries they complete, improve efficiency, and earn more through better ratings and optimized delivery routes.
Rider's app
Track earnings
GoFlex also provides couriers with a digital wallet, offering a seamless way to manage their earnings. This wallet allows couriers to:
View detailed insights on completed deliveries and total earnings in real-time.
Easily transfer earnings to their bank accounts whenever they need.
Use the wallet to pay for app-related services or other features, streamlining their experience within the platform.
Rider's app
Detailed trip overview
GoFlex allows couriers to preview the items before accepting a delivery, helping them assess whether they have the capacity to transport them. This feature ensures that couriers can:
See the size, weight, and type of goods being delivered, giving them a clear idea of what they’re transporting.
Decide if they have the right transportation means (e.g., scooter, bike, or foot) to handle the delivery.
Accept or decline jobs based on their ability to safely and efficiently transport the goods.
Sender's app
Live updates
GoFlex provides live updates for senders, keeping them informed throughout the entire delivery process. With real-time tracking, senders can:
See exactly where the courier is at any given moment, ensuring full visibility during the delivery.
Know when the courier has picked up the item, is on the way, and how much time is left for the delivery to be completed.
Get timely updates if there are any delays or changes in the delivery schedule.
Sender's app
Schdeule delivery
GoFlex also offers scheduling options for senders, allowing them to plan deliveries at their convenience. With this feature, senders can:
Set a specific date and time for when they want their items to be picked up and delivered.
Organize deliveries around their schedule, ensuring flexibility without the need for immediate dispatch.
Choose time slots that fit their needs, whether it's same-day or future delivery, ensuring the courier arrives when it's most convenient.
Sender's app
Safety code
GoFlex enhances the security of deliveries by providing a safety code system for both senders and couriers. This feature ensures that:
Upon delivery, the courier must input a unique safety code provided to the sender, ensuring the package is handed to the right person.
Senders receive a safety code after placing the delivery request, which they share with the recipient to verify the delivery.
This added layer of security prevents misdeliveries or unauthorized handovers, ensuring a safe and reliable transaction.